Bonjour

So glad you stopped by!

Paris-based creative leader with 10 years of experience shaping global luxury and prestige beauty and spirits brands. I specialize in sustainability-led brand building and integrated 360° campaigns that balance global consistency with local relevance, creating work that resonates across cultures and markets.

Having lived and worked in both New York and Paris, and with extensive professional and travel experience across Asia’s major business hubs, I bring a nuanced perspective on the connections and distinctions between global markets. As a leader, I am passionate about drawing out talent, inspiring teams, and fostering a culture of creative excellence—while ensuring that the journey is as rewarding as the outcome.

At the heart of my work is a belief that as brands innovate and evolve, their image must evolve alongside them. Great creative not only reflects progress but also honors heritage, connecting a brand’s legacy to its future ambitions. I am driven by the pursuit of fresh perspectives and new forms of visual expression that reveal untapped possibilities and keep brands culturally relevant and compelling.

Feel free to drop me a line,

ariel.lapidus@gmail.com
+33 (0)6 21 49 51 67