Bonjour
So glad you stopped by!
I am a Paris based creative leader with 10 years of experience in Luxury and Prestige beauty with a focus on sustainability, creating 360 campaigns that deliver global messaging with points of flexibility for tailoring to local markets. An American in Paris, I offer a unique perspective on the intersections and divergences between US and European markets and am proficient in English and French. As a leader, my strengths are in drawing out talent, stoking passion and helping my teams find a way to enjoy the creative journey.
One of my principal motivations is my belief that as a brand innovates and evolves, its image must evolve in tandem, reflecting progress and communicating the greatness in the brand’s heritage, and the promise of its future. There is always a fresh take, a new form of visual expression to be discovered.
I am currently looking for new opportunities and hope to connect with you soon!
ariel.lapidus@gmail.com
+33 (0)6 21 49 51 67